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Sony Ericsson pulls the plug on its UK flagship retail store

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Sony Ericsson pulls the plug on its UK flagship retail store

High Street Kensington outlet ditched as Sony Ericsson rules out any more stores

Sony Ericsson will pull the plug on its only UK high street store before the end of the year because it is failing to make a profit.

The large High Street Kensington store, which covers two units, was the first Sony Ericsson store in the world when it opened in November 2006 as a joint venture with Carphone Warehouse.

At the time of the opening in west London, the manufacturer’s senior executives said that although the store was primarily intended to showcase Sony Ericsson’s handsets, the store would ‘not be a money pit’.

Sony Ericsson has now ruled out any new stores in the UK and western Europe for the foreseeable future. Instead it has decided to put its retail resources into Asian markets, such as India, which it considers is a more effective use of its retail budget. Read more

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