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Sony Ericsson W980i Walkman Phone

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The good news for who looking to upgrade to a better music phone. Sony Ericsson recently announced its W980i Walkman phone.

The sexy clamshell phone (Sony Ericsson W980i) is billed as the perfect device for music enthusiasts with dedicated music control buttons on the front flip panel as well as a smaller LCD screen that displays song information.

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Sony Ericsson W980i Walkman Phone

The Sony Ericsson W980i also has the company’s shake control feature that allows you to shake the phone to change songs. Read more

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Sony Ericsson pulls the plug on its UK flagship retail store

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Sony Ericsson pulls the plug on its UK flagship retail store

High Street Kensington outlet ditched as Sony Ericsson rules out any more stores

Sony Ericsson will pull the plug on its only UK high street store before the end of the year because it is failing to make a profit.

The large High Street Kensington store, which covers two units, was the first Sony Ericsson store in the world when it opened in November 2006 as a joint venture with Carphone Warehouse.

At the time of the opening in west London, the manufacturer’s senior executives said that although the store was primarily intended to showcase Sony Ericsson’s handsets, the store would ‘not be a money pit’.

Sony Ericsson has now ruled out any new stores in the UK and western Europe for the foreseeable future. Instead it has decided to put its retail resources into Asian markets, such as India, which it considers is a more effective use of its retail budget. Read more

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Sony Ericsson exec sees tough market into 2009

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COPENHAGEN, Sept 24 (Reuters) - Mobile phone maker Sony Ericsson expects the challenging market conditions that have savaged its books to extend into next year, its head of sales said.

Global sales chief Anders Runevad told Reuters in an interview late on Tuesday that the firm would need to focus on its core high-end segment and play to its strengths before trying to launch a fresh attempt at regaining market share.

The remarks about tough business conditions — coming as international financial markets are reeling — go beyond what Sony Ericsson said in its second-quarter report. At that time, it predicted a challenging market at least through this year.
Owned by Ericsson and Sony Corp <6758.T>, the world’s No. 5 handset maker posted a 2 million euro operating loss in the second quarter and announced plans to cut 2,000 jobs and save 300 million euros in costs.

“I think that the market will continue to be challenging going into 2009. I think it’s prudent to plan for a continued challenged market,” Runevad said.
Asked whether any additional savings measures were being discussed, Runevad said, “No.”

Falling demand for high-end phones, the result of protracted economic anxiety, have led to an abrupt downturn for the firm. Sony Ericsson had to issue profit warnings for both the first and second quarters.

Runevad acknowledged that the past couple weeks of havoc in financial markets was not a welcome development, although he was cautious about talking about the specific effect.

“The situation has not improved since Q2, that’s for sure,” he said. Asked if the backdrop had grown worse, he only repeated that it had not improved.
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The executive said that when Sony Ericsson gave its outlook in the second quarter report, it of course did not expect the banking crisis that has pummelled global markets and is threatening to unhinge the world economy. Read more

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