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YouTube surpasses Yahoo as world’s #2 search engine

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ComScore’s most U.S. search engine Rankings for August 2008 suggest that YouTube achieves a greater level of search traffic than Yahoo. If you were to consider YouTube’s integrated search a regular search engine, you would have to hand Google the top two spots for search engine traffic. In combination, Google has about four times the search traffic of Yahoo and more than ten times the search traffic of Microsoft’s MSN sites.

The report detailed a total of 11.7 billion core searches made by Americans, and saw Google extend its search market share by 1.1 points to 63%. The second spot went to Yahoo (19.6%), Microsoft came in third (8.3%). Ask.com and AOL were fourth and fifth respectively, both with less than 5% of the market share. Read more

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YouTube ready to play full-length TV shows

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YouTube ready to play full-length TV shows In the most recent attempt to squeeze money out of YouTube traffic, Google unveiled full-length episodes of some fan favorite TV shows. “We are starting to test full-length programming on YouTube, beginning with some fan favorites requested by you,” the YouTube blog announced.

The full-length episodes will be available in traditional view as well as YouTube’s new “theatre view,” which seems to play upon the belief that people want fake curtains (and a ‘lights off’ gimmick) framing their online video watching. In addition, Google is playing around with a new advertising method, playing 15-second ads at the beginning of the video. Ads also roll in during playback and after. Read more

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Philips to launch its FullSound digital audio/video player ‘GoGear’

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Philips to launch its FullSound digital audio/video player 'GoGear'Philips launches its digital audio & video player ‘GoGear(model:SA5245)’ in Korea market.

The most noticeable feature is FullSound, a digital audio algorithm patented by Philips that refines audio output by performing 10 million operations per second to analyze and re-compute the music signal before it is sent to the speaker. This means that FullSound brings out the best of their audio system and delivers more life to the music. Read more

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